Naturally Kids Inc.

Create Products Children Love — and Grow with a Team That Cares Naturally KIDS is a women-led Canadian family brand loved by over a million families worldwide. In 2019, we pioneered a category of our own: toddler backpacks with detachable plush dinosaurs 🦖, unicorns 🦄, and other animal friends. In 2025, we expanded into animal-shaped kids’ lamps, and in 2026, we won the Canadian Choice Award in the Toy Store category. Our founder was named a finalist for the 2026 Women in Toys (WiT) Wonder Women Awards. Our Story We, a Ukrainian-Canadian family, built Naturally KIDS on a simple belief: parents understand children better than marketers do — and kids understand best of all. We spent two years designing and testing with real kids before selling our first backpack in 2019. Today our products hold 26,500+ five-star reviews and meet strict child-safety standards in the US (ASTM F963−23, CPSIA), Canada, the UK, the EU, Australia, and New Zealand.